The Northern Wastes pays the most per delivery - averaging 40 gold per shipment

Janoshal is the least lucrative customer - paying an average of only 23.46 gold per delivery

The Olde World requests the greatest number of deliveries - 49

The Northern Wastes requests the fewest - 5

Total Deliveries - is the combined number of shipments that all cities in the Kingdom may request in a game. Assuming you don't reshuffle the Demand cards.

Kingdom Value - is the the combined value of all the demands that Kingdom may make.

Dollars/Delivery is the average price paid for a delivery in that kingdom.

Normalized - is the percentage difference between the average price paid for a product in that Kingdom and the average (29.49) price paid for all deliveries in the game. A negative value indicates that the average price paid in that Kingdom is less than the game average.